AFL Best 22

User experience & creative direction

Best 22 is an online web application produced for the AFL. Footy fans can pick their top players for each round of the season and share their selections via social media to win prizes. Initially, only a couple of AFL teams were committed to the project.

We were approached by the AFL to design a user experience and interface that would appeal to fans but also get other teams excited and invested in the project. The application was so successful that not only did all teams sign up, Hawthorn took the project a step further to incorporate a “Best of all time” player selection, promoting the success and rich history of the club.

“Nick is a consummate professional who truly understands complex briefs and delivers pitch perfect creative work within extremely tight deadlines.”

Tim Roman – AFL