RedBubble

Promotional animated video

RedBubble is an online community for artists to submit and sell their own artwork. We were approached by RedBubble in need of a fully animated promotional video that enhanced the launch of some new features to their website.

The video needed to illustrate how intuitive the added functionality was and get users excited about a new way to manage their artwork. This required replicating and animating the interface in action before the system had been completed. With some nice additions to enhance the RedBubble brand, the video was successful in creating awareness and getting users excited about the new features.

“Light Creative popped round for lunch and we said ‘We need a splendid launch video.’ A short time later we had a splendid launch video. They intuitively understood what we were looking for and needed minimal direction. The whole process was easier than buttering your toast and more satisfying than eating it.”

Ed Redman – Red Bubble