Player of the Year - Web App
Fans were able to vote for the top players of each match through the season. Users needed to know instantly what they were looking at and how to participate. A clean and simple modular design helped to effectively guide users through the steps.
AFL Tipping - Web App
Users could submit tips directly through the AFL website. The modular interface led the eye of the user through the process so they could quickly recognise the functionality, encouraging more traffic to complete the process.
AFL Website UI
A large amount of content and advertising needing to appear above the fold and the presentation could not intimidate users. The client wanted a masculine design that encouraged users to stay on the page and click through to other content.