Framework wanted a branding that resonated with the niche creative community, yet remained approachable. Renowned typographer Luke Lucas worked with us to design a unique logo and style guide that would capture the audience’s attention.
We headed to Framwork for an on-site photo shoot to gather images of the tenants, as well as the space itself. The final product captured the stylish interior design, while revealing the personal warmth of Framework’s talented occupants.
Our tailored digital strategy targeted Facebook, Twitter and online communites, such as MeetUp.com, to generate leads and convert them through our website. The campaign was a success, with the space nearing capacity after only 6 months.
Choose Wealth Financial Group
Choose Wealth required a sophisticated brand strategy that balanced modern and traditional without excluding younger audiences.
The engaging atmosphere of TedX Melbourne was captured through professional event photography that showcased the speakers, crowd and TedX brand.