Framework Melbourne

Branding, Photography & Digital Strategy


Framework wanted a branding that resonated with the niche creative community, yet remained approachable. Renowned typographer Luke Lucas worked with us to design a unique logo and style guide that would capture the audience’s attention.

Profile Photography

We headed to Framwork for an on-site photo shoot to gather images of the tenants, as well as the space itself. The final product captured the stylish interior design, while revealing the personal warmth of Framework’s talented occupants.

Digital Strategy

Our tailored digital strategy targeted Facebook, Twitter and online communites, such as, to generate leads and convert them through our website. The campaign was a success, with the space nearing capacity after only 6 months.