Sempstress needed a rebrand befitting an international company, an identity that would reach out to people around the world. The brand needed to look bold, professional and sophisticated enough to warrant a stake in the global market.
Branding continuity led to minimalist and clean marketing collateral. We took care of all print management, right from design through to finished product. Recycled stock gave a soft, warm feel that reflected the personal touch so integral to the brand.
The new branding featured in the images, layout and copy of the website. A bold and modular design highlighted professional photography and directed traffic to product lines to maximise conversion rates.