Sportal was looking to build on their youthful audience with a refreshed web design and a seamless user experience. Responsive products that look attractive on all devices were key as their research showed a growing amount of traffic coming through mobile.
Our initial redesign work helped Sportal to secure exclusive rights to NBA web content. This new aspect of the site needed to give consumers the full NBA experience while maintaining the continuity of the Sportal brand.
The match centre involved a huge amount of statistics that were being constantly updated. Specific designs were created for desktop and mobile that kept the numbers easy to consume without being overwhelming.