Jolly Miller wanted a branding that appealed to their target market by making the product the hero. We created a clean and sophisticated style guide that reflected the character of the business, with ongoing support to keep with the changing market
The goal of the packaging was to promote the Jolly Miller brand, create a heightened sense of worth and accurately reflect the product. With clear labelling, consistent design and tailored product references, the packaging emphasises the taste within.
We worked closely with our food stylist and photographer to make the product the star of the story. Capturing photos on location kept the shots honest, and revealed the fresh, tasty and mouth watering products in their natural light.
Choose Wealth Financial Group
Choose Wealth required a sophisticated brand strategy that balanced modern and traditional without excluding younger audiences.
The successful launch of Melbourne co-working space Framework was driven by strong branding, illustrative photography and sound digital strategy.