The Jolly Miller Cafe

Branding, Packaging & Food Photography

Branding

Jolly Miller wanted a branding that appealed to their target market by making the product the hero. We created a clean and sophisticated style guide that reflected the character of the business, with ongoing support to keep with the changing market

Packaging

The goal of the packaging was to promote the Jolly Miller brand, create a heightened sense of worth and accurately reflect the product. With clear labelling, consistent design and tailored product references, the packaging emphasises the taste within.

Food Photography

We worked closely with our food stylist and photographer to make the product the star of the story. Capturing photos on location kept the shots honest, and revealed the fresh, tasty and mouth watering products in their natural light.