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Invested in your reputation
Craft your story, before everyone else ruins it for you.
Strategic storytelling
Have you clearly told the market your story? If you haven’t, then the market is telling your story for you. Your brand is being miscommunicated and misrepresented, which means you don't have control of your reputation. Our workshops are designed to give your brand a voice and a story worth listening to.
Complexity is the enemy of impact. Organisations often over-explain and over-complicate their story. We help you create clarity for your audience.
If you're not consistent, you're confusing. We help you simplify your brand message so you can build a solid reputation across multiple channels.
Nothing's more attractive than confidence. Any good product needs a good cause. If your team knows what they stand for, your brand will stand out.
What's included
No fluff, just the good stuff. You’ll have tangible communication and brand strategies to implement before you even walk out the door.
Hero customer
Clear identification and understanding of who you and your team serve. If you think you’re for everyone, then you’re for no-one.
Market positioning
Your market positioning statement is your internal compass that keeps the whole organisation aligned and unified.
Why, how, what
You know Simon Sinek’s golden circle? We give you a tangible, practical way to harness it throughout your organisation.
Purpose statement
This is the passion piece. Your true north that keeps you emotionally connected and focussed on your team goal.
What do you do?
Wouldn’t it be nice if your whole team knew how to simply answer this question in a way that creates opportunity?
Team alignment
We help you build a culture of respect for each other, for your audience, and for your brand promise.
We partner with people on a mission
An image of Lana Epshteyn
“Our team is now enabled to create consistent content with a clear, concise brand style guide that helps us communicate effectively with many stakeholders and solidify our identity.”
Lana Epshteyn
An image of Natalie Drucker
“Their style helps people focus on the goal, without adding unnecessary stress. They are dedicated to their clients and always find ways to refresh ideas and exceed expectations.”
Natalie Drucker
An image of Grant Downie
“I knew I needed to sharpen up my focus and language. I got a whole new brand, vocabulary and digital presence. Can’t recommend them highly enough.”
Grant Downie
Brands that put their trust in us
RMIT University logoThoughtworks logoVic Roads logoANSR logo
HitIQ logoPearson logoHEX logoBendigo Bank logo
Team benefits
We align your team and enhance their relationships to each other and your brand. Your own people must be your first and greatest advocates. Getting buy-in from your team gives you a unified voice and a clear path forwards.
Get your team on the same page and create buy-in across the entire organisation.
Develop clear messaging and simple language that can be shared across departments.
Build unified communication  strategies that are consistent across all marketing channels.
Empower team members to define their own unique identity and purpose within the brand.
Case Studies
We work with global brands and growing startups. The one thing they have in common is the desire to build a reputation to be proud of. Download our set of case studies to see our approach to building brands and expressing stories that create engagement.
Your facilitators
A team of creative, considered communicators that lean into their emotional intelligence, pragmatism and saviour complex to help you get unstuck and drive your mission forwards.
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Nick Parker
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Nick’s a no bullsh*t kind of guy. He identifies what people need, instead of what they want, and he isn't afraid of an awkward silence when challenging a dodgy belief. He started Light Creative more than 20 years ago and has led creative teams for clients around the globe.
Image of Francis Nicholls-Wunder
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Francis is one of those annoyingly useful problem solvers. He translates your insecure and nonsensical over-explanation into simple language your whole team can get around. Francis consults with the marketing leads of major brands and advises communication courses at world class universities.
Image of Kim Gardner
Kim Gardner
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Kim's the attentive listener you wish your friends were. She is direct with her communication and is happy to call out a problem point blank. With decades of experience in design and publishing, Kim can guide you to build a brand language and messaging framework that looks as good as it sounds.
How to book
We’ve made the process of booking a workshop as easy as possible. We know you’re busy. And let’s face it, we know you probably don’t want to sit through another workshop. So the least we can do is make this part simple.
1. Apply
Simply fill in the form below and we’ll organise a quick onboarding call with our facilitators to clarify the details.
2. Select a date
You and your key team members will need to plan for a 4-hour workshop. Schedule your calendars and let’s have some fun!
3. Show up
Make sure everyone that should have a say can attend. We can only be effective if everyone is focussed and committed.
Schedule a call
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