Have you clearly told the market your story? If you haven’t, then the market is telling your story for you. Your brand is being miscommunicated and misrepresented, which means you don't have control of your reputation. Our workshops are designed to give your brand a voice and a story worth listening to.
Complexity is the enemy of impact. Organisations often over-explain and over-complicate their story. We help you create clarity for your audience.
If you're not consistent, you're confusing. We help you simplify your brand message so you can build a solid reputation across multiple channels.
Nothing's more attractive than confidence. Any good product needs a good cause. If your team knows what they stand for, your brand will stand out.
Our workshops activate you as quickly as possible. We don’t @#%$ around with your time. We pack decades of branding knowledge, communication strategies and business innovation into a 4-hour action-filled rollercoaster that will leave your team feeling unified, empowered and downright liberated.
An education and technology innovator, Jeanette needs to convince investors, governments, universities and a whole new generation of students that there is a better way to learn.
Grief and mental health is a delicate subject. Marketing and fostering a grief support network and grief resources means Louisa needs a considered and empathetic brand story.
“Our team is now enabled to create consistent content with a clear, concise brand style guide that helps us communicate effectively with many stakeholders and solidify our identity.”
COMMUNICATIONS MANAGER, AMAGA VICTORIA
“Their style helps people focus on the goal, without adding unnecessary stress. They are dedicated to their clients and always find ways to refresh ideas and exceed expectations.”
GLOBAL HEAD OF MARKETING, THOUGHTWORKS
“I knew I needed to sharpen up my focus and language. I got a whole new brand, vocabulary and digital presence. Can’t recommend them highly enough.”
Brands that put their trust in us
We align your team and enhance their relationships to each other and your brand. Your own people must be your first and greatest advocates. Getting buy-in from your team gives you a unified voice and a clear path forwards.
Get your team on the same page and create buy-in across the entire organisation.
Develop clear messaging and simple language that can be shared across departments.
Build unified communication strategies that are consistent across all marketing channels.
Empower team members to define their own unique identity and purpose within the brand.
We work with global brands and growing startups. The one thing they have in common is the desire to build a reputation to be proud of. Download our set of case studies to see our approach to building brands and expressing stories that create engagement.
A team of creative, considered communicators that lean into their emotional intelligence, pragmatism and saviour complex to help you get unstuck and drive your mission forwards.
CEO & CREATIVE DIRECTOR
Nick’s a no bullsh*t kind of guy. He identifies what people need, instead of what they want, and he isn't afraid of an awkward silence when challenging a dodgy belief. He started Light Creative more than 20 years ago and has led creative teams for clients around the globe.
MANAGING DIRECTOR & STRATEGIST
Francis is one of those annoyingly useful problem solvers. He translates your insecure and nonsensical over-explanation into simple language your whole team can get around. Francis consults with the marketing leads of major brands and advises communication courses at world class universities.
PRODUCTION MANAGER & DESIGNER
Kim's the attentive listener you wish your friends were. She is direct with her communication and is happy to call out a problem point blank. With decades of experience in design and publishing, Kim can guide you to build a brand language and messaging framework that looks as good as it sounds.
How to book
We’ve made the process of booking a workshop as easy as possible. We know you’re busy. And let’s face it, we know you probably don’t want to sit through another workshop. So the least we can do is make this part simple.
Simply fill in the form below and we’ll organise a quick onboarding call with our facilitators to clarify the details.
2. Select a date
You and your key team members will need to plan for a 4-hour workshop. Schedule your calendars and let’s have some fun!
3. Show up
Make sure everyone that should have a say can attend. We can only be effective if everyone is focussed and committed.
Schedule a call
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.