Building a digital asset brand for serious traders with serious portfolios.
The crypto world can get a little techno-tacky. BTC Markets has been in it since the beginning and they needed a brand to reflect their staying power and a robust and reliable product.
Collateral and web design for a consistent message that balances the power and pull of cutting edge technology with the security and legitimacy of an experienced team.
What we did
Strategy / Identity Design / Photography
A reassuring and uplifting style
BTC Markets needed to look tech-driven and innovative without losing the strength and presence they have earned as a longterm player in the digital asset landscape. Deep greens, powerful highlights, lean-in graphics.
Versatile photography and collateral
Professional and approachable photography to match explorative and stable graphic elements. A malleable brand style to bring a consistent message through digital and printed assets.